What is the identity of a luxury department store? As a staff in Selfridges, she gave me an overall answer about the representation of diverse personality in different galleries. Very chic, professional appearance and nothing to crazy, these words are the feature of central gallery where she works at. Using navy colour to present tidy and shaping the difference between sellers from customers, which improves the efficiency of service better. Can you guess what kinds of charade on dressing to show her own characters? Meanwhile, different brands have their own features so they will show different identity, which might showing their membership of particular cultural community.
by Zhuoyi Zhang